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Mineral Makeup

  Utilizing minerals derived from mother earth - capturing Earth’s Raw Beauty!

People all over the world have utilized nature’s gifts to care for, nourish and colour their skin, such as honey, fruits, herbs and the earth’s minerals, since time began.

Our products are handcrafted in Canada using the highest quality minerals and botanicals sourced from all over the world. Our range is naturally preserved and completely free of synthetics, irritants and chemicals often found in commercial cosmetics.

We guarantee never to use harsh chemicals, bismuth oxychloride, parabens, talc, fragrance, genetically modified ingredients, carmine or artificial colours such as FD& C dyes.

Our cosmetics are all 100% Vegan Certified and are also 100% Cruelty Free. We commit to caring for the environment, the earth and your skin from the outside… in!

Our selection of mineral makeup is available in our online store.

 

OI Products

Mineral Foundation


Mineral Foundations are the purest, most natural-looking form of foundation available.

These foundations are a conceal er, powder and foundation in one convenient pot. Our mineral foundations allow your skin to breathe, whilst completely hiding skin conditions such as acne, redness, facial scars and osseous skin.
Outside/In Foundations are so lightweight you feel like you are not wearing make up at all. Will not clog pores or irritate skin.

Outside/In Mineral Foundations are 100% Certified Vegan and 100% Certified Cruelty Free.

Our selection of mineral foundations are available in our online store.

Instructions: Apply your favorite moisturizer to suit your skin type, tap excess powder off brush then dust over drying moisturizer. Allow to set and re-apply if a heavier coverage is desired. For an even lighter coverage mix a small amount with the moisturizer to create a liquid foundation/concealer. See our Makeup Tips section for application methods and troubleshooting.

Please refer to our Colour Chart for help selecting a colour right for you!

 

Foundation

 Mineral Veil


Our translucent formula is designed to provide extra help with fine lines, large pores and give you a matte finish. You can also use Mineral Veil on its own to provide sheer coverage and oil control.

Matte Minerals


Matte Minerals has specifically been designed for women with excessively oily skin. It is made of ingredients that help to absorb and control excess oils. This translucent formula does not provide coverage and can be applied before mineral makeup application or after for extra oil control.

Colour Correctors

Our Mineral foundation is also used as a concealer but in specific occasions when you need to help change tone your skin our colour correctors can be very useful!

Our selection of colour correctors are available in our online store.

Correctors

 

Blush

Our Mineral Blush is silky soft and unbelievably long wearing. You can create a coordinated lip liner or lip colour.
Apply using our “Anti-bacterial” Blush Brush, tap off excess powder until there is just a faint dusting on the tips of the bristles then smile and apply to the apples of your checks. See our Makeup Tips section for application methods and troubleshooting.

 

Bronzer

Create that beautiful sun-kissed glow all year round without exposure to the suns rays! Our gorgeous mineral bronzers provide a healthy sun-bronzed colour to your cheeks, décolletage, arms or legs that both look and feel natural.
Apply using our “Anti-bacterial” Powder Brush, tap off excess powder until there is just a faint dusting on the tips of the bristles then apply to the cheekbones, jaw-line and temple. See our Makeup Tips section for application methods and troubleshooting.

 

Eyeshadows and Liners

Outside/In has carefully blended our minerals to create a collection of colours to complement, highlight or make a statement, you choose!

All mineral eye products can be used as a shadow or a liner. We will show you the tricks to make our makeup work for you.  Check our tips page for ideas on how to apply minerals in unique ways to fit your individual style! See our Makeup Tips section for application methods and troubleshooting.

Our selection of eyeshadows and liners are available in our online store.

Eye Shadows

Liners

All mineral eye products can be used as a shadow or a liner but here are our favourite colours for liners. Check our tips page for wet (bold liner) and dry (natural liner) application and troubleshooting.

 

Lip Gloss

Our unique 100% Vegan formula is made with Organic Shea Butter, Organic Castor Oil and Organic Jojoba Oil which moisten and heal and help protect against dryness and chapping paired with Organic Meadow foam Seed Oil which naturally binds to your lips to provide a lasting colour for your lips.

Outside/In has created 14 shades to suit your every look, mood and skin tone!

Our selection of lip gloss and balms are available in our online store.

Lip Gloss & Lipstick


 

 

Make-Up Brushes

Our focus on natural product and our strong commitment to the environment came into conflict when selecting makeup brushes. Natural Makeup brushes are made from animal hairs and therefore not vegan, Synthetic makeup brushes are made from Taklon, which is a man-made plastic derived material and therefore not natural. Our exclusive Antibacterial coating which provide 99.9% bacteria protection on your makeup brushes to help prevent illness and infections caused by bacteria infecting your skin.

Our selection of makeup brushes are available in our online store.

Outside/In Antibacterial 100% Makeup Brush Set

Our custom 7 piece Makeup Brush Set has been specially made for use with Mineral Makeup. This natural bristle set features the softest, high quality brushes available. Our compact set is perfect if you are on the go yet large enough to use every day. Each set includes:

Flat Top Foundation Brush
Blush Brush
Bronzer Brush
Concealer Brush
Eyeshadow Brush
Angle Liner Brush


100% Cruelty Free or 100% Natural Kabuki Brush

For extra coverage we also provide Kabuki brushes as a great addition to our 7 piece set. This large Foundation Brush offered in 100% Cruelty Free and 100% Natural variety.

100% Cruelty Free Full Coverage Foundation Brush

Makeup Brush Set Made with the finest taklon hairs and workmanship, holds the powders and applies with the feel of velvet on your skin.

 

Our selection of organic skin care products are available in our online store. Check out our ingredients list here.